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GHL Mastery VIP Review: My 3-Month Journey With Adam McInnes’ Coaching Program

Last year, I was drowning in marketing software. My small agency had jumped on the GoHighLevel (GHL) bandwagon after being promised it would be the “all-in-one solution” to replace our patchwork of tools. Six months and $297/month later, I was using maybe 10% of its features and feeling like an idiot. I’d watch YouTube tutorials, join Facebook groups, and still end up staring at the dashboard thinking, “What am I missing here?”

After a particularly frustrating client onboarding that should have been automated (but wasn’t), I stumbled across Adam McInnes’ GHL Mastery VIP program. At $197/month, I was hesitant to throw more money at the problem. But the promise of direct access to people who had actually built successful businesses using GHL was too tempting. Three months in, this review breaks down whether the investment was worth it, what’s actually inside, and who should (or shouldn’t) join.

Who’s Behind This Program?

Before signing up, I did my homework on Adam McInnes. He’s not your typical marketing “guru.” Adam built a successful real estate marketing agency, then pivoted to helping other agency owners scale using GoHighLevel. Unlike many so-called experts, he actually shows his work—real campaigns, real automations, real results—not just theoretical “best practices.”

What caught my attention was how transparent Adam is about both successes and failures. He regularly shares what’s working right now, but also what didn’t work and why. This down-to-earth approach was refreshing after encountering so many “I made millions overnight and you can too!” type personalities in the marketing space.

What’s Actually Included in GHL Mastery VIP?

The program has several core components that work together:

1. Weekly Live Training Calls

These 90-minute sessions are the backbone of the program. Each week, Adam or one of his team members (usually Brendan Barth, who’s equally knowledgeable) deep-dives into specific GHL strategies or features. The format typically includes:

• Feature Deep-Dive: A comprehensive walkthrough of a specific GHL feature (like Opportunities, or the Calendar tool)
• Strategy Session: How to implement the feature for different types of businesses
• Q&A Time: Where members can get specific questions answered
• Hot Seats: Where a member’s account is examined and optimized live (this is GOLD)

These aren’t pre-recorded videos that you could find on YouTube. They’re interactive sessions where you can ask questions in real-time, and the content evolves based on member needs and GHL platform updates.

2. The GHL Mastery Community

Access to a private community of agency owners and marketing professionals. This isn’t a massive Facebook group where your questions get lost—it’s a focused group of serious GHL users. The community is active daily, with members sharing templates, automation ideas, and client strategies.

What surprised me was how generous everyone is with their knowledge. I’ve literally copied and pasted entire automation setups that other members shared, saving me dozens of hours of work.

3. Template Library

A constantly updated collection of templates, including:

• Client onboarding workflows
• Email and SMS sequences
• Sales funnels for different niches
• Custom form builds
• Reporting dashboards

The templates alone have saved me countless hours. Instead of building campaigns from scratch, I can grab a template, customize it for my client’s needs, and deploy it—often in under an hour instead of days.

4. Direct Access to Adam and Team

This is what truly sets the program apart. You can tag Adam or his team directly in the community, and they typically respond within hours (sometimes minutes). They’ll even jump on quick Zoom calls to help troubleshoot complex issues. This level of access to people who have built 7-figure businesses using GHL is invaluable.

My Experience: What Changed After Joining

First Month: From Confused to Competent

My initial goal was simply to stop feeling lost inside GHL. The first month delivered on this quickly. After just two training calls and diving into the resource library, I finally understood how the different parts of GHL work together. By week three, I had rebuilt our client onboarding system, cutting the setup time from 2+ hours to about 20 minutes per client.

One specific win: Adam shared a simple way to use GHL’s opportunity pipeline that made it click for me. I’d tried to use this feature before and given up, but his approach made it intuitive. Within days, our team was tracking all client projects through the pipeline, giving us visibility we never had before.

Second Month: From Competent to Confident

By the second month, I wasn’t just using GHL—I was leveraging it. I learned how to build custom dashboards that showed clients their campaign results in real-time. This alone helped us retain two clients who were on the fence about renewing, as they could finally see the value we were providing.

The community became increasingly valuable during this period. When I ran into an issue with a custom integration, I posted about it at 9 PM. By the time I checked back at 7 AM, three members had provided solutions, including screenshots and step-by-step instructions.

Third Month: From Confident to Creative

This is where things got really interesting. Once I mastered the basics, I started thinking about how to use GHL in creative ways to grow my agency. After a training on GHL’s white-label capabilities, I launched a “marketing dashboard” service for small businesses who couldn’t afford our full services. This new offering brought in $3,800 in its first month—revenue I would have completely missed without the insights from the program.

The Good, The Bad, and The “Needs Improvement”

Let’s be real—no program is perfect. Here’s my honest assessment:

Where It Shines: Practical Implementation

The greatest strength of GHL Mastery VIP is its focus on practical implementation. Unlike courses that teach broad concepts but leave you hanging on the “how,” Adam and his team show exactly how to build, configure, and optimize campaigns in GHL. During one call, Brendan spent 45 minutes building a complete restaurant marketing funnel from scratch, including SMS automation, reputation management, and booking—all while explaining each step.

Where It Falls Short: Niche Specificity

If there’s one area that needs improvement, it’s the concentration of resources for specific niches. There’s plenty of material for local service businesses, real estate, and home services, but less for e-commerce, coaching, or SaaS. Adam has acknowledged this and is adding more diverse content, but if you’re in a less common niche, you may need to adapt strategies rather than finding exact templates.

Who Should Join GHL Mastery VIP?

Based on my experience, this program is ideal for:

• Agency owners who use (or want to use) GHL to serve clients
• Marketing professionals who feel they’re only scratching the surface of GHL
• Business owners who want to automate their marketing and sales processes
• GoHighLevel users who learn better with guidance than through trial and error
• Anyone who values implementation support over just information

This program is NOT a good fit if you’re looking for get-rich-quick schemes, aren’t willing to implement what you learn, or don’t currently use GoHighLevel (obviously). It’s also not ideal if you’re at the very beginning of your business journey and don’t have at least a few clients yet.

Common Questions About GHL Mastery VIP

The Bottom Line: Is It Worth $197/Month?

Sales Page: Download Files Size: 33.39 GB

Adam McInnes – GHL Mastery VIP Contains: Videos, PDF’s

Also, See: Debra Maldonado & Robert Maldonado – Persona Unmasked Course